ROI Calculator

HEADS UP

This tool is for informational use only. It is not financial advice – Auburn AI is not a registered financial advisor. Numbers here are estimates; consult a licensed Canadian financial advisor before any major money decision.


Related: if you’re building toward this, Wealthsimple gives you and your referrer $25 CAD each when you open and fund an account with code 0WWPXK. Get started →

About this tool

The ROI Calculator measures your return on investment as a percentage of the capital you put in. Enter your initial investment and the final value or net gain, and it spits out a clean ROI percentage instantly. It is useful for anyone evaluating whether a business spend, marketing campaign, rental property, or stock purchase actually paid off in percentage terms that are easy to compare across different decisions.

Reach for this tool when you need a fast, no-nonsense sanity check on a financial decision. It is especially handy when comparing two opportunities of different sizes, since a raw dollar gain can be misleading without knowing what you started with. If you are building a case for a budget request or reviewing past performance, this calculator gives you a defensible number in seconds.

How to use it

  1. Enter your initial investment amount in the first input field.
  2. Enter your net gain or your final return value in the second field.
  3. Select whether your second input is a net gain or a total final value.
  4. Click Calculate to generate your ROI percentage instantly.
  5. Review the result and use the reset button to run a new scenario.
  6. Copy or note the percentage to compare against other investment options.

Pro tips

  • Run multiple scenarios back to back by changing only one variable at a time to isolate exactly what drives your ROI.
  • ROI ignores time, so a 40 percent return over five years is far weaker than the same return over one year.

FAQ

Can I use this for marketing campaigns?
Yes, enter your total ad spend as the initial investment and your attributed revenue or profit as the return. Just make sure you are using profit rather than gross revenue if you want a meaningful number.
Does this account for taxes or inflation?
No, this calculator gives a simple pre-tax ROI percentage. Use our Canadian Income Tax Calculator or Compound Interest Calculator for more complete financial analysis.

Related tools

Looking for something else? Browse browse free financial and utility calculators – all free, all in your browser.
For general informational purposes only; not professional advice. Posts may contain affiliate links. Learn more.
Scroll to Top